Chatbots and messenger marketing are big news right now, so I saw this as another essential skill to learn to be able to offer to my clients. Why? Well check out these stats:-
- Facebook Messenger messages have a click-through rate of 20%, especially when using broadcasting
- Facebook Messenger messages have an open rate of 50-80%
- Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads
- Facebook Messenger marketing costs much less than Facebook ad campaigns (when using Facebook Send-to-Messenger Ads)
For me that’s compelling reasons to start using a chat bot and whilst there are many different chatbots available, I believe ManyChat to be one of the superior ones as it’s the current leader in the messenger marketing space.
ManyChat offers a wealth of tools that can help you acquire new followers, share content with them and chat with them when they have questions. There are 1.3 billion people using messenger every day and chatbots are an ideal way to reach them.
I help my clients to create their chatbot strategy – understanding what they want it to do and what it can ultimately do for them. I then build out their chatbot campaign, working strategically through a system of broadcast messages and automatic flows, so that their chatbots are informative, responsive and deliver leads and sales.
I work on both long term projects, delivering consistent weekly broadcast messages and varying campaigns, and on ad-hoc projects such as building a chatbot for a stand alone event, keeping delegates updated with all the information they need from how to find the venue, through to information on each speaker, and even where to head for dinner!