The benefits of Facebook advertising for small business

There’s no doubt that social media is the future when it comes to marketing. From advertising new products to brand awareness, if you aren’t using social media to promote your business, then you’re falling behind your competition. For small businesses, especially, Facebook can be a platform that does far more than you’d anticipate – and is absolutely worth the investment. What makes Facebook advertising the best option for your business? Here are just a few of the benefits:

Access your mobile audience

More people than ever access social media and shop through their smartphones. For any modern small business, connecting with your mobile audience is a must to increase your customer base. Combined with a mobile-compatible shop platform, it’s possible to use Facebook ads to funnel potential customers from one of the world’s most popular social media platforms directly to your storefront. Facebook has over 1.7 billion users accessing their platform purely from mobile, so if you’re not investing, then you’re missing out. Mobile is the future of online shopping, and getting in on the action as soon as possible is the best way to grow.

Target your advertising

One of the most significant problems with advertising for small business is connecting with the right audience. But with social media marketing, it’s entirely possible to be pinpoint-precise with who you’d like to view your ads. Everything, from location to demographics, can be defined, allowing you to reach your most profitable audience in a way other advertising can’t provide. Ad Manager makes it convenient and quick to create fine-turned, targeted ads across Facebook, Instagram and even Messenger in minutes. One of Facebook’s greatest innovations is the ability to insert tracking pixels into your web content, enabling you to get access an even more specific audience.

Measure your results

With traditional promotions, it can be difficult to see where something went wrong. But social media doesn’t hold any mysteries when it comes to advertising. Using Facebook’s Ad Manager, it’s possible to access detailed and data-rich analytics in seconds. These insights, provided through Facebook’s own analytics and performance measures, allow you to see the engagement, reach and success of every post you make. For a small business, the return on your investment is vital when it comes to promotion costs. Facebook puts everything in black and white and ensures your money is used as effectively as possible. In moments, you can know when something’s successful, and you can learn from what’s not.

Create awareness for your brand

Advertising isn’t always about the latest sales or top products. Promoting your brand is just as vital to succeeding as a small business. Because Facebook is a social media platform, it’s accessed multiple times a day by your audience. If you’re reaching them at least once a day with on-brand advertising, your name will soon be the first thing that comes to their heads when they’re searching for a specific product. Visibility improves awareness, and awareness leads to sales. It’s just that simple.

Think Facebook ads sound like the right investment for your business? Get in contact with me today to find out how we can transform your brand awareness on social media.

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