I can help you to understand the basics really quickly and start creating effective ads that bring in leads and sales for your business.

Are you overwhelmed by the amount of information available about Facebook ads?

I get it.

Type in Facebook ads and Google will give you hundreds and hundreds of pages to look at and it’s easy to feel like you’re in too deep before you’ve even started.

What happens when you just want to understand how to get started? All the jargon can make it feel like a dark art that you’re never going to fathom out. Can it really be something you can master?  Won’t it take forever to learn even the basics?

The truth is, it can be as hard or as easy as you make it.  Yes, the deeper you go into Facebook ads, the more analytical and time consuming it becomes, but every single business owner can learn the fundamentals they need to know to start running their own ads.  

Now you may be thinking “why would she teach us how to do this when running Facebook ads for businesses is part of her business“?

And the honest answer is that I create and implement Facebook ads primarily for business owners who don’t have the time (or the interest) in working on their own ads, so I know that there will always be a need for my services even if everyone DOES know how to manage their own ads.

And the more successful you become with your ads, the busier you will become… and then I’d love to welcome you back as a client and manage your ads for you – because you want me to, not because you don’t  know how to do it yourself! 

Who am I and how can I help you?

My name is Jo-Anna Francis and I ran a successful VA business for nearly seven years and have recently rebranded to become Jo Francis – Marketing Implementation Specialist.

I was always a non-typical VA, having never been a PA or worked in any senior administration role and this allowed me to set myself apart as a Marketing VA.

However, as my business has grown and developed, the time came to lose the VA title and opt for something that really describes what I do.  And what I do, day in day out, with absolute passion, is help my clients to implement their marketing strategies, focusing very specifically on email automation and Facebook advertising. 

As such, I’m able to share with you my course, which will allow you to learn the basics of Facebook advertising – whether to utilise for your own marketing to bring clients on board, or as a starting point to perhaps delve deeper and add this to your own client services offering.

Mistakes that people make...

MISTAKE 1 - Thinking that the only option is to hit the "boost post" button

If you’re posting regularly on your business Facebook page, you’ll no doubt have been presented with the “boost post” option on numerous occasions.  It can feel tempting, it doesn’t seem to cost much… It could work for you, but it’s just one option of many, so you need to understand what it can do for you and whether it’s really going to be effective before you hit boost post. 

MISTAKE 2 - Not having a Facebook pixel on their website

The Facebook pixel should be on EVERY website, whether you’ve delved into Facebook ads already or not. This clever little piece of code should be working in the background building up an audience of Facebook folk that are visiting your website, browsing your products and services. You may think you’ll never need them…but wouldn’t it be great to know that you have that information if you ever do want to use it? 

MISTAKE 3 - Googling Facebook ads and then deciding it's all too technical for them

Step away from Google. We’ve all done it… You Google your aches and pains and suddenly you find out you have some kind of tropical disease usually only specific to African elephants… It can feel much the same with Facebook ads! There’s no denying there is a wealth of free information out there, but you’ll find yourself spending so much time trying to unravel all the pieces and churning through pages and pages of information, and you may feel defeated before you’ve event started. 

Introducing... Getting Started With Facebook Ads

What’s Included?

– A 59 page PDF course, broken down into manageable sections to take you from installing the Facebook pixel all the way through to creating your first ad. 

– Six video lessons that walk you through the processes you need to take. 

– A Facebook ad checklist for you to work through and tick off.

– A Facebook ad planner so you can work out your why, what and how before you build your ads. 

What Experience Do I Have?

I do exactly what I am teaching you. Day in day out I am helping product and service businesses to build Facebook ad campaigns that convert into leads and sales. I work with business owners that want to spend as little as £1 a day, through to businesses spending thousands of dollars, so I know how to make ads work for everyone.

I know what you’re thinking...

This is going to take me hours...

It really won’t. I promise you.  Each important area of getting started with Facebook ads is broken down into its own segment, so, depending on how you learn, you can either read the PDF and start implementing, or you can watch the video (with or without subtitles) and get cracking.

Your Facebook ads will be up and running in no time at all. 

Surely I could find this information for free somewhere...

I absolutely don’t deny that there is a wealth of information about Facebook ads available if you search Google. 

But the same could be said for everything – you could learn how to build a house via Google if you have the time and patience to research, work out what information is relevant, find someone with a teaching style that works for you…

What I’m offering you is all the information you need, packaged up, delivered in an easy to understand format – whether you prefer to learn by reading or watching videos, which will have you up and running with successful Facebook ads quickly and effectively. 


Getting Started With Facebook Ads will give you everything you need to know to create your first Facebook ad and start harnessing the power of Facebook to deliver you leads and sales. 

It doesn’t matter if you’re completely new to Facebook ads or if you’ve been making a start already, this course will help to make sure that you’re set up correctly and creating the best types of ads to maximise your budget and get the best ROI. 

Getting Started with Facebook Ads


Questions You Might Have

Of course! The most important question… It’s £97.00. 

You’ll be delivered a PDF download plus details of how to access the learning videos.  You’ll also get a bonus checklist and ad planner.

The course if something for you to work through on your own – but I am available to answer any questions you may have via email on

I offer Power Hours, where I will video call with you and spend an hour going through whatever element of Facebook ads you feel you need more assistance with.  Or I have three hour implementation packages, where I can actually get you fully set up from pixel installation through to first ad creation.  All details are on

I’m afraid that because you are purchasing a digital download, I cannot offer refunds so please be certain before you purchase.  You are welcome to email me any questions on before you make your purchase. 


Getting Started With Facebook Ads


Yep, I’m ready to do this!

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