An image of a phone resting on a Mac keyboard with some in ear headphones next to the keyboard. On the left side of the image there is an orange rectangle with a grey rectangle layered over the top with orange text reading ‘Eight essential ingredients for a great Facebook ad headline’ and on the right side of the image there is an orange circle with white text reading ‘Jo Francis’

The headline… How important is it? I mean, let’s be honest, Facebook only gives you 25-40 characters, so how creative can you be? You Need To Make It Work! 💥 See what I did there ☝️ There are three things of key importance in Facebook ads; the headline, the image and the first line of your …

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