An image of magnet on a wooden table with lots of paper cut out people being attracted to the magnet. On the left side of the image there is an orange rectangle with a grey rectangle layered over the top with orange text reading ‘What to do once you’ve created a lead magnet’ and on the right side of the image there is an orange circle with white text reading ‘Jo Francis’

Create a lead magnet they said (they being every single marketing person you could ever speak to…). It’s essential for growing your email list, they said.  So you did.  You’ve created what you feel is the perfect lead magnet. It offers value, it’s well written, well designed, or perhaps if it’s a video it’s captured …

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