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“Should I boost a post on my Facebook page?” Or “why shouldn’t I boost a post?” are two questions I get asked ALL the time. Now, it’s not for me to dictate one way or another whether people choose to boost posts, but what I try and explain is what boosting does and then let …

Should you boost a post on Facebook? Read More »

If you’re currently running Facebook ads, you may have seen this notification appear when you go into Ads Manager:- And you might be wondering what it means and what impact it could have on you and your ads. Sometime soon (early 2021) Apple will present Facebook and Instagram app users a popup message which allows …

Apple iOS 14 Changes and Facebook Ads Read More »

Here we go with part two of the A-Z of Facebook ads, which covers N-Z… New Ads Limit Facebook announced a while ago that they’d be placing an ad limit on each individual Page, restricting the number of ad campaigns they run. This is designed to help advertisers keep costs down and improve performance up …

An A-Z of Facebook Ads (Part 2) Read More »

Facebook ads… So many questions!  I thought it would be fun to try and answer some of them in an A-Z, so here we go with part one (A-M)… Ads Manager Ads Manager is the “home” for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when …

An A-Z of Facebook Ads Read More »

The headline… How important is it? I mean, let’s be honest, Facebook only gives you 25-40 characters, so how creative can you be? You Need To Make It Work! 💥 See what I did there ☝️ There are three things of key importance in Facebook ads; the headline, the image and the first line of your …

Eight essential ingredients for a great Facebook ad headline Read More »

I’m really proud of the fact that I work with a lot of small businesses, those businesses that feel like they would get turned away from other Facebook ad strategists / implementers, because they don’t have $1,000 a month to spend on Facebook ads every month. I personally don’t think you necessarily need to have …

Why you’re not ready for Facebook ads Read More »

You’ve taken your time, you’ve crafted what you believe to be the perfect copy for your Facebook ad, you’ve sourced or created fantastic images, you’ve built out the campaign and hit publish…the ads head into review…then suddenly you’re hit with a notification telling you that your ad has been rejected! Wait! What?!? This has to …

Why your Facebook ads get rejected Read More »

As yet I’m not a LinkedIn ads expert (watch this space though…!) but I thought I’d write a blog about LinkedIn ads for those that, like me, are interested in learning more about them and potentially finding out if they could make up part of the marketing mix for their business. I am currently training …

Are LinkedIn ads any good? Read More »

If I had a pound for every time someone said to me “I hate Facebook”… I don’t think they really hate Facebook. They just dislike the unknown and, with Facebook’s constant layout changes and updates, even if you do feel like you’ve got to grips with the intricacies of Facebook, Ads Manager and Business Manager, …

How to find your way around Ads Manager Read More »