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I’m really proud of the fact that I work with a lot of small businesses, those businesses that feel like they would get turned away from other Facebook ad strategists / implementers, because they don’t have $1,000 a month to spend on Facebook ads every month. I personally don’t think you necessarily need to have …

Why you’re not ready for Facebook ads Read More »

You’ve taken your time, you’ve crafted what you believe to be the perfect copy for your Facebook ad, you’ve sourced or created fantastic images, you’ve built out the campaign and hit publish…the ads head into review…then suddenly you’re hit with a notification telling you that your ad has been rejected! Wait! What?!? This has to …

Why your Facebook ads get rejected Read More »

As yet I’m not a LinkedIn ads expert (watch this space though…!) but I thought I’d write a blog about LinkedIn ads for those that, like me, are interested in learning more about them and potentially finding out if they could make up part of the marketing mix for their business. I am currently training …

Are LinkedIn ads any good? Read More »

If I had a pound for every time someone said to me “I hate Facebook”… I don’t think they really hate Facebook. They just dislike the unknown and, with Facebook’s constant layout changes and updates, even if you do feel like you’ve got to grips with the intricacies of Facebook, Ads Manager and Business Manager, …

How to find your way around Ads Manager Read More »

My recent post – Should you have a Facebook pixel on your website – has proved to be a great resource to share, as I’m asked that question so frequently. However, it has also highlighted another area that needs clarifying… One of my mastermind buddies messaged me this weekend – “How do I find the …

How to find and install your Facebook pixel Read More »

Your sales funnel All businesses, whether product or service based, have a sales funnel.  Even if you don’t know that you’ve got one, it’s almost a certainty that you have one if your business is up and running!  It sounds more complicated than it is, but basically your sales funnel is the process of taking …

How Facebook ads can increase your leads and sales Read More »

There are SO many active users on Facebook right now – the numbers are in the billions, so there has never been a better time to be advertising on Facebook. Six million advertisers can’t be wrong… But if it’s something new to you, it’s not always easy to know how to get started. Facebook ads …

How to get to grips with Facebook ads quickly Read More »

Why are images so important for Facebook ads? One of the most important features of your Facebook ads will be the images. Selecting the right images will be the difference between your ad being overlooked in someone’s Facebook feed or your ad stopping them scrolling and getting them interested enough to take a look. My …

Facebook Ad Image Sizes Read More »

Growing your Facebook page organically can be tough. It’s a slow process. You spend a lot of time sharing the page with friends (are they even your target audience?) and waiting for people to “maybe” click through from your website or your email signature.  What is a Facebook page growth campaign? A Facebook page growth …

Growing your Facebook page following with Facebook ads Read More »