Facebook pixel

If you’re currently running Facebook ads, you may have seen this notification appear when you go into Ads Manager:- And you might be wondering what it means and what impact it could have on you and your ads. Sometime soon (early 2021) Apple will present Facebook and Instagram app users a popup message which allows …

Apple iOS 14 Changes and Facebook Ads Read More »

Here we go with part two of the A-Z of Facebook ads, which covers N-Z… New Ads Limit Facebook announced a while ago that they’d be placing an ad limit on each individual Page, restricting the number of ad campaigns they run. This is designed to help advertisers keep costs down and improve performance up …

An A-Z of Facebook Ads (Part 2) Read More »

My recent post – Should you have a Facebook pixel on your website – has proved to be a great resource to share, as I’m asked that question so frequently. However, it has also highlighted another area that needs clarifying… One of my mastermind buddies messaged me this weekend – “How do I find the …

How to find and install your Facebook pixel Read More »

Absolutely. 100%. Everybody should have a Facebook pixel on their website. Even if, right now, you don’t think that you’re going to run any Facebook ads or you’re not sure how to go about running Facebook ads, you should have the Facebook pixel on your website. Why? I hear you ask. Because as soon as …

Should you have a Facebook pixel on your website? Read More »