"I will be running more [ads] in the future and will be using Jo again"

Fed up with seeing the Boost button on Facebook trying to lure me in for four years and knowing it never actually achieves anything I decided it was time to look at Facebook ads - especially as I'd just published my second book, The 20% Rule (she better keep my shameless plug in this testimonial). I'm a huge advocate of outsourcing to an expert when you either can't, won't or shouldn't be doing something yourself and this was definitely one of those times. I initially booked a Power Hour with Jo to find out whether ads were right for my goals and to find out what I needed to do to get them out there. Jo's explanations were clear and absolutely no jargon, I felt confident knowing she knew what she was doing. Jo followed up with an email and again, this was brilliantly worded so I knew what was needed from me and what she'd be doing on my behalf. My ads went out, I had a great conversion for my first go and I felt very grown up. I will be running more in the future and will be using Jo again - or not if she removes my shameless plug above.

"We've increased our email list by 300% and for every £10 we're spending on ads we're getting £25 back in sales"

"I had 350 people sign up to my freebie, adding 50 per cent to my e mail list"

I’d tried to figure out Facebook ads myself and made a right mess of it, spending hours on my laptop tearing my hair out and achieving very little. Even thought I followed advice from massive gurus and experts I never seemed to be able to make things work. Then I got Jo to do it. She took all the hassle away, told me what to do and what she needed from me in a simple and clear way and I had 350 people sign up to my freebie, adding 50 per cent to my e mail list. This has meant more interest in my membership programme, more listeners to my podcast, more people on my challenge and 120 likes on my page in one month/20 per cent increase in one month. If you’re using ads and muddling your way through and are on the fence about Jo, please make life easy for yourself and invest in her services. It will make such a difference, save you lots of stress and a load of money too as your ads will work and reach the right people.

"Working with Jo was easy, I explained what outcome I wanted to achieve and she suggested the best way forward"

I got a return of more than £1470 on my first ad campaign! During lockdown I had to quickly introduce a new home delivery service for my ice cream business with all sales via our website. I had always thought about testing some Facebook ads, I had previously boosted lots of posts and never got much back from that. It seemed like a good time to try it, we were offering a service that was proving very popular in the early stages of lockdown, I thought it would be a good way to reach some brand new customers. Working with Jo was easy, I explained what outcome I wanted to achieve and she suggested the best way forward. I provided some outline ad copy and Jo did the rest. I was thrilled with the results – about 86 orders from brand new customers – and I will definitely be using Facebook adverts again, via Jo of course!