The Full Facebook Campaign Strategy

An image of a table with shadows cast over it. On the table there is a full mug of tea and an orange notebook with a pair of glasses and a pen resting on top of it.

I speak to so many clients, all with similar needs, who want to work with me on their Facebook ads but need a strategic campaign put in place, hence the creation of this package.

There is no one size fits all strategy, but, booking this three month package sets in place the foundation for your overall ad campaigns.

Month 1

  • Create and install your Facebook pixel
  • Create your (warm) audience website (so we capture who is visiting the website currently)
  • Create your (warm) social media audiences (Facebook and Instagram)
  • Create your (warm) contact list audience
  • Create your lookalike audiences (these are the people that most closely match your warm audiences)
  • Create a demographics audience (using information you give me that defines your ideal client)
  • Build a Facebook Page Growth Campaign
  • Build a traffic ad campaign

Phase 2

  • Build a conversion ad campaign for your chosen lead magnet (with the conversion being reaching the thank you page)

Phase 3

  • Build a traffic campaign specifically for your product / service / membership / programme
  • Build a conversion ad campaign for your product / service / membership / programme

This full campaign covers three months and includes ad monitoring and reporting, which includes making any appropriate tweaks in the course of the ads running.

It does not include copywriting and image sourcing, but these are elements that can be added in as required.

Facebook ad spend is also not included.

The plan can very much be phased in to fit with you and your budget and can be spread across as long or as short a time as required (beyond three months will incur additional ad management charges for monitoring and reporting).

You can book this package here.