Facebook advertising

If you’re currently running Facebook ads, you may have seen this notification appear when you go into Ads Manager:- And you might be wondering what it means and what impact it could have on you and your ads. Sometime soon (early 2021) Apple will present Facebook and Instagram app users a popup message which allows …

Apple iOS 14 Changes and Facebook Ads Read More »

Here we go with part two of the A-Z of Facebook ads, which covers N-Z… New Ads Limit Facebook announced a while ago that they’d be placing an ad limit on each individual Page, restricting the number of ad campaigns they run. This is designed to help advertisers keep costs down and improve performance up …

An A-Z of Facebook Ads (Part 2) Read More »

Facebook ads… So many questions!  I thought it would be fun to try and answer some of them in an A-Z, so here we go with part one (A-M)… Ads Manager Ads Manager is the “home” for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when …

An A-Z of Facebook Ads Read More »

The headline… How important is it? I mean, let’s be honest, Facebook only gives you 25-40 characters, so how creative can you be? You Need To Make It Work! 💥 See what I did there ☝️ There are three things of key importance in Facebook ads; the headline, the image and the first line of your …

Eight essential ingredients for a great Facebook ad headline Read More »

I’m really proud of the fact that I work with a lot of small businesses, those businesses that feel like they would get turned away from other Facebook ad strategists / implementers, because they don’t have $1,000 a month to spend on Facebook ads every month. I personally don’t think you necessarily need to have …

Why you’re not ready for Facebook ads Read More »

You’ve taken your time, you’ve crafted what you believe to be the perfect copy for your Facebook ad, you’ve sourced or created fantastic images, you’ve built out the campaign and hit publish…the ads head into review…then suddenly you’re hit with a notification telling you that your ad has been rejected! Wait! What?!? This has to …

Why your Facebook ads get rejected Read More »

There are SO many active users on Facebook right now – the numbers are in the billions, so there has never been a better time to be advertising on Facebook. Six million advertisers can’t be wrong… But if it’s something new to you, it’s not always easy to know how to get started. Facebook ads …

How to get to grips with Facebook ads quickly Read More »

Absolutely. 100%. Everybody should have a Facebook pixel on their website. Even if, right now, you don’t think that you’re going to run any Facebook ads or you’re not sure how to go about running Facebook ads, you should have the Facebook pixel on your website. Why? I hear you ask. Because as soon as …

Should you have a Facebook pixel on your website? Read More »

There’s no doubt that social media is the future when it comes to marketing. From advertising new products to brand awareness, if you aren’t using social media to promote your business, then you’re falling behind your competition. For small businesses, especially, Facebook can be a platform that does far more than you’d anticipate – and …

The benefits of Facebook advertising for small business Read More »