There is an absolute TON of information available on the internet if you want to learn about Facebook ads. In fact, there’s so much that it’s positively overwhelming! And that’s exactly the reason why I have launched Learn With Me Facebook Ads to give business owners the opportunity to learn how to get started with …
Everything you need to know about Learn With Me Facebook Ads Read More »
I’m a huge advocate of using Facebook ads as part of your sales funnel, and actually creating ad campaigns for every step of the funnel. By that I mean build “top of funnel” Facebook ads – campaigns that focus on traffic, video views and even engagement. And also create “middle of funnel” ads that drive …
Yep, you read that right! I’m about to give you 10 reasons why you might not want to work with me as your Facebook Ads Strategist. “Has she gone mad?” I hear you say. Nope. It’s important. It took me a long time to set boundaries in my business. Wayyyyy longer than it should have …
10 Reasons Not To Work With Me As Your Facebook Ads Strategist Read More »
Are Facebook ads dead? It’s a question I’m hearing more and more. Rather that though than the statement “Facebook ads are dead”. Anyone making that statement really needs to let me have a look at their ad account so that I can see what exactly is going on and why they think ads are dead. …
As a busy Facebook Ad Strategist, I’m pretty fortunate to have built a solid base of established clients and to welcome a steady stream of new clients, more often than not from referrals, which can sometimes mean that I don’t practice what I preach – and the marketing for my own business takes a back …
What happened when I experimented with Facebook ads for my own business… Read More »
Are you looking to hire a Facebook Ad professional to help you launch into the world of Facebook ads? If so, you’re in the right place. Hiring the right Facebook Ad Strategist for you is important and can have a huge impact on your return on investment and the volume of leads you generate. So …
Things to consider before hiring a Facebook Ad Professional Read More »
You may have noticed that I only offer a free 15 minute “meet and greet” call to potential clients and I don’t send out a follow up proposal. Instead, I recently launched the Ad Action Plan to provide business owners with a comprehensive strategy on how to progress with Facebook ads. However, I understand that …
Everything you need to know about my Facebook Ad Action Plan Read More »
Ah emojis. We seem to have a love hate relationship with them. No one is ever half hearted about emojis. You’re either all in, or you’re completely out. Me? I love them! I can literally have a whole conversation with my business bestie based solely on emojis. And be fully understood. And be roaring with …
Could emojis in your Facebook ads be damaging your brand? Read More »
If you’re thinking about using Facebook ads as part of your advertising strategy, you need to be clear on why you want to use them and what you want the end result to be. Facebook ads can be absolute dynamite when it comes to bringing in new leads and generating sales, however that success comes …
What’s changing with the services I offer? I’ve decided that the time has come to retire the Initial Facebook Ad Campaign Build. This is one of the services I’ve sold repeatedly throughout the last year and has been the starting block for so many of my clients but I have made the decision to remove …
The time has come! Believe me, I am as guilty as the next person when it comes to burying my head in the sand and hoping that I wouldn’t actually have to do anything to prepare for the forthcoming iOS changes. But sadly we ALL have to get ready otherwise it’s highly likely that your …
Preparing your Facebook Ad Account for the iOS 14 changes Read More »
If you’ve made the decision that you want to run Facebook ads but you don’t want to do them yourself, rest assured you’re not alone! Whilst it’s great to learn a new skill within your business, it can also feel like a minefield, another pressure or just something else that’s taking you away from your …
“Should I boost a post on my Facebook page?” Or “why shouldn’t I boost a post?” are two questions I get asked ALL the time. Now, it’s not for me to dictate one way or another whether people choose to boost posts, but what I try and explain is what boosting does and then let …
If you’re currently running Facebook ads, you may have seen this notification appear when you go into Ads Manager:- And you might be wondering what it means and what impact it could have on you and your ads. Sometime soon (early 2021) Apple will present Facebook and Instagram app users a popup message which allows …
Here we go with part two of the A-Z of Facebook ads, which covers N-Z… New Ads Limit Facebook announced a while ago that they’d be placing an ad limit on each individual Page, restricting the number of ad campaigns they run. This is designed to help advertisers keep costs down and improve performance up …
Facebook ads… So many questions! I thought it would be fun to try and answer some of them in an A-Z, so here we go with part one (A-M)… Ads Manager Ads Manager is the “home” for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when …
The headline… How important is it? I mean, let’s be honest, Facebook only gives you 25-40 characters, so how creative can you be? You Need To Make It Work! 💥 See what I did there ☝️ There are three things of key importance in Facebook ads; the headline, the image and the first line of your …
Eight essential ingredients for a great Facebook ad headline Read More »
My ethos has always been to work with small to medium size businesses and to be able to show them how they can harness the power of Facebook ads without having to break the bank. And not only show them that Facebook ads can be affordable, but they can also produce a great return on …
Everything you need to know about the Full Facebook Strategy Package Read More »
I’m really proud of the fact that I work with a lot of small businesses, those businesses that feel like they would get turned away from other Facebook ad strategists / implementers, because they don’t have $1,000 a month to spend on Facebook ads every month. I personally don’t think you necessarily need to have …
You’ve taken your time, you’ve crafted what you believe to be the perfect copy for your Facebook ad, you’ve sourced or created fantastic images, you’ve built out the campaign and hit publish…the ads head into review…then suddenly you’re hit with a notification telling you that your ad has been rejected! Wait! What?!? This has to …
There are SO many active users on Facebook right now – the numbers are in the billions, so there has never been a better time to be advertising on Facebook. Six million advertisers can’t be wrong… But if it’s something new to you, it’s not always easy to know how to get started. Facebook ads …
Absolutely. 100%. Everybody should have a Facebook pixel on their website. Even if, right now, you don’t think that you’re going to run any Facebook ads or you’re not sure how to go about running Facebook ads, you should have the Facebook pixel on your website. Why? I hear you ask. Because as soon as …
Should you have a Facebook pixel on your website? Read More »
There’s no doubt that social media is the future when it comes to marketing. From advertising new products to brand awareness, if you aren’t using social media to promote your business, then you’re falling behind your competition. For small businesses, especially, Facebook can be a platform that does far more than you’d anticipate – and …
The benefits of Facebook advertising for small business Read More »
