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An image of a hand holding a mobile phone showing the facebook log in page with a laptop behind it also showing the Facebook log in page. On the left side of the image there is an orange rectangle with a grey rectangle layered over the top with orange text reading ‘Facebook Audience Targeting Changes’ and on the right side of the image there is an orange circle with white text reading ‘Jo Francis’

Facebook Ads and the Facebook Audience Targeting Changes

If you’re currently running Facebook ads, or thinking about getting started with them, then there are audience targeting changes being brought in by Facebook this

You can now advertise with Instagram Reels

After testing in various countries, Instagram finally launched Reels ads to the entire world in mid-June. Reels is a great place on Instagram to be

Ten reasons your Facebook ads are failing

1. You’re not targeting the right people. You can have the best ad in the world, but if you’re showing it to the wrong people

Want to make your Facebook ads stand out?

Facebook can be a tricky master, we all know that! So have you ever seen Facebook ads that really stand out, because they have bold

Could emojis in your Facebook ads be damaging your brand?

Ah emojis. We seem to have a love hate relationship with them. No one is ever half hearted about emojis. You’re either all in, or

A cartoon image of four people stood around a large pink funnel throwing different things into it. On the left side of the image there is an orange rectangle with a grey rectangle layered over the top with orange text reading ‘Building Your Facebook Ads Funnel’ and on the right side of the image there is an orange circle with white text reading ‘Jo Francis’

Building Your Facebook Ads Funnel

If you’re thinking about using Facebook ads as part of your advertising strategy, you need to be clear on why you want to use them

An image of a mobile phone with the facebook loading screen on it. On the left side of the image there is an orange rectangle with a grey rectangle layered over the top with orange text reading ‘Why my services are changing?’ and on the right side of the image there is an orange circle with white text reading ‘Jo Francis’

Why my services are changing?

What’s changing with the services I offer? I’ve decided that the time has come to retire the Initial Facebook Ad Campaign Build. This is one

An image of the back of a mobile phone. On the left side of the image there is an orange rectangle with a grey rectangle layered over the top with orange text reading ‘Preparing your Facebook Ad Account for the iOS 14 changes’ and on the right side of the image there is an orange circle with white text reading ‘Jo Francis’

Preparing your Facebook Ad Account for the iOS 14 changes

The time has come! Believe me, I am as guilty as the next person when it comes to burying my head in the sand and

An image of a laptop with lots of cartoon letters flying across the screen. On the left side of the image there is an orange rectangle with a grey rectangle layered over the top with orange text reading ‘How to grow your email list by 1000 contacts for £110’ and on the right side of the image there is an orange circle with white text reading ‘Jo Francis’

How to grow your email list by 1000 contacts for £110 ($150)

It’s absolutely the dream, isn’t it! And it really is 100% possible. I’m going to talk you through how. But I will also counteract by

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