I’m a huge advocate of using Facebook ads as part of your sales funnel, and actually creating ad campaigns for every step of the funnel. By that I mean build “top of funnel” Facebook ads – campaigns that focus on traffic, video views and even engagement. And also create “middle of funnel” ads that drive …
Facebook Ad Tips
Are Facebook ads dead? It’s a question I’m hearing more and more. Rather that though than the statement “Facebook ads are dead”. Anyone making that statement really needs to let me have a look at their ad account so that I can see what exactly is going on and why they think ads are dead. …
As a busy Facebook Ad Strategist, I’m pretty fortunate to have built a solid base of established clients and to welcome a steady stream of new clients, more often than not from referrals, which can sometimes mean that I don’t practice what I preach – and the marketing for my own business takes a back …
What happened when I experimented with Facebook ads for my own business… Read More »
Are you looking to hire a Facebook Ad professional to help you launch into the world of Facebook ads? If so, you’re in the right place. Hiring the right Facebook Ad Strategist for you is important and can have a huge impact on your return on investment and the volume of leads you generate. So …
Things to consider before hiring a Facebook Ad Professional Read More »
1. You’re not targeting the right people. You can have the best ad in the world, but if you’re showing it to the wrong people it’s never going to be successful. Facebook gives you a wealth of opportunities to create suitable audiences. You can use custom audiences (your “warm” audiences such as website visitors, Facebook …
Facebook can be a tricky master, we all know that! So have you ever seen Facebook ads that really stand out, because they have bold text, or italics, and thought “why can’t I do that?”. There you are, hitting Command B or Control B, highlighting the text, pressing bold, and still nothing happens. It feels …
Ah emojis. We seem to have a love hate relationship with them. No one is ever half hearted about emojis. You’re either all in, or you’re completely out. Me? I love them! I can literally have a whole conversation with my business bestie based solely on emojis. And be fully understood. And be roaring with …
Could emojis in your Facebook ads be damaging your brand? Read More »
If you’re thinking about using Facebook ads as part of your advertising strategy, you need to be clear on why you want to use them and what you want the end result to be. Facebook ads can be absolute dynamite when it comes to bringing in new leads and generating sales, however that success comes …
The time has come! Believe me, I am as guilty as the next person when it comes to burying my head in the sand and hoping that I wouldn’t actually have to do anything to prepare for the forthcoming iOS changes. But sadly we ALL have to get ready otherwise it’s highly likely that your …
Preparing your Facebook Ad Account for the iOS 14 changes Read More »
It’s absolutely the dream, isn’t it! And it really is 100% possible. I’m going to talk you through how. But I will also counteract by saying it doesn’t always happen like this. Grow your email list with Facebook ads The example I’m going to show you hinges very much on the client showing the right …
How to grow your email list by 1000 contacts for £110 ($150) Read More »
Create a lead magnet they said (they being every single marketing person you could ever speak to…). It’s essential for growing your email list, they said. So you did. You’ve created what you feel is the perfect lead magnet. It offers value, it’s well written, well designed, or perhaps if it’s a video it’s captured …
If you’ve made the decision that you want to run Facebook ads but you don’t want to do them yourself, rest assured you’re not alone! Whilst it’s great to learn a new skill within your business, it can also feel like a minefield, another pressure or just something else that’s taking you away from your …
“Should I boost a post on my Facebook page?” Or “why shouldn’t I boost a post?” are two questions I get asked ALL the time. Now, it’s not for me to dictate one way or another whether people choose to boost posts, but what I try and explain is what boosting does and then let …
Here we go with part two of the A-Z of Facebook ads, which covers N-Z… New Ads Limit Facebook announced a while ago that they’d be placing an ad limit on each individual Page, restricting the number of ad campaigns they run. This is designed to help advertisers keep costs down and improve performance up …
Facebook ads… So many questions! I thought it would be fun to try and answer some of them in an A-Z, so here we go with part one (A-M)… Ads Manager Ads Manager is the “home” for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when …
The headline… How important is it? I mean, let’s be honest, Facebook only gives you 25-40 characters, so how creative can you be? You Need To Make It Work! 💥 See what I did there ☝️ There are three things of key importance in Facebook ads; the headline, the image and the first line of your …
Eight essential ingredients for a great Facebook ad headline Read More »
I’m really proud of the fact that I work with a lot of small businesses, those businesses that feel like they would get turned away from other Facebook ad strategists / implementers, because they don’t have $1,000 a month to spend on Facebook ads every month. I personally don’t think you necessarily need to have …
You’ve taken your time, you’ve crafted what you believe to be the perfect copy for your Facebook ad, you’ve sourced or created fantastic images, you’ve built out the campaign and hit publish…the ads head into review…then suddenly you’re hit with a notification telling you that your ad has been rejected! Wait! What?!? This has to …
If I had a pound for every time someone said to me “I hate Facebook”… I don’t think they really hate Facebook. They just dislike the unknown and, with Facebook’s constant layout changes and updates, even if you do feel like you’ve got to grips with the intricacies of Facebook, Ads Manager and Business Manager, …
My recent post – Should you have a Facebook pixel on your website – has proved to be a great resource to share, as I’m asked that question so frequently. However, it has also highlighted another area that needs clarifying… One of my mastermind buddies messaged me this weekend – “How do I find the …
Your sales funnel All businesses, whether product or service based, have a sales funnel. Even if you don’t know that you’ve got one, it’s almost a certainty that you have one if your business is up and running! It sounds more complicated than it is, but basically your sales funnel is the process of taking …
How Facebook ads can increase your leads and sales Read More »
There are SO many active users on Facebook right now – the numbers are in the billions, so there has never been a better time to be advertising on Facebook. Six million advertisers can’t be wrong… But if it’s something new to you, it’s not always easy to know how to get started. Facebook ads …
Why are images so important for Facebook ads? One of the most important features of your Facebook ads will be the images. Selecting the right images will be the difference between your ad being overlooked in someone’s Facebook feed or your ad stopping them scrolling and getting them interested enough to take a look. My …
Growing your Facebook page organically can be tough. It’s a slow process. You spend a lot of time sharing the page with friends (are they even your target audience?) and waiting for people to “maybe” click through from your website or your email signature. What is a Facebook page growth campaign? A Facebook page growth …
Growing your Facebook page following with Facebook ads Read More »
Absolutely. 100%. Everybody should have a Facebook pixel on their website. Even if, right now, you don’t think that you’re going to run any Facebook ads or you’re not sure how to go about running Facebook ads, you should have the Facebook pixel on your website. Why? I hear you ask. Because as soon as …
Should you have a Facebook pixel on your website? Read More »
There’s no doubt that social media is the future when it comes to marketing. From advertising new products to brand awareness, if you aren’t using social media to promote your business, then you’re falling behind your competition. For small businesses, especially, Facebook can be a platform that does far more than you’d anticipate – and …
The benefits of Facebook advertising for small business Read More »